AMPLIFYING WORKFORCE IMPACT
MICHIGAN DEPARTMENT OF LABOR & ECONOMIC OPPORTUNITY (LEO)
CASE STUDY
Moment works with the Michigan Department of Labor & Economic Opportunity (LEO) Employment and Training to highlight the impact Michigan’s workforce initiatives are having on thousands of people and businesses across the state.
In the past year, Moment increased LEO’s visibility and influence across Michigan through a strategic earned and owned approach that has resulted in:
➜ Launching targeted campaigns that led to the distribution of more than 30 press releases, ensuring consistent and timely messaging.
➜ Conducting more than 20 storymining calls to uncover compelling, localized narratives that resonate with key audiences.
➜ Securing over 200 earned media clips statewide, highlighting key LEO programs and initiatives among broadcast, print and online outlets.
➜ Executing an executive positioning strategy that uplifts LEO’s leadership through media interviews, stakeholder messages, op-eds, messaging development and speaking remarks.