Our strategy included building awareness while defining this new non-profit model, leveraging our relationships within the community in order to  solidify BasBlue’s position within the existing philanthropic community. BasBlue was featured in 9 Articles between 2/22 – 3/31 and achieved 2.8M impressions across media outlets.  This created a networking affect across multiple social media channels as influencers extending the reach of BasBlue far beyond Detroit, MI.

The founders had a goal of obtaining 200 members in the first year of operations. We crafted a media campaign that centered on their core mission to create an authentic and diverse space for women and allies in Detroit. Within 6 months, BasBlue exceeded their initial membership goals by 275%. They also met their diverse membership goals 7 months ahead of schedule.