CELEBRATING A CENTURY
SIMMONS & CLARK
CASE STUDY
Simmons & Clark Jewelers has been a cornerstone of Downtown Detroit since 1925, offering timeless jewelry, exceptional service and a family legacy that spans three generations. Located across from the Detroit Opera House, Simmons & Clark Jewelers is the longest-standing, family-owned fine jewelry store in the city. Known for making elegance accessible, they’ve helped generations of Detroiters celebrate life’s most meaningful moments.
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MOMENT Strategies partnered with Simmons & Clark Jewelers to develop and execute a comprehensive communications and engagement strategy in honor of its 100th anniversary. Our team created a tailored digital marketing calendar, developed written content and graphics and built a targeted media outreach list designed to generate coverage across local and regional outlets.
We have led their media strategy—including drafting press materials, coordinating with press, and preparing team members through media briefings and interview training. To build on the momentum of the celebration, we also planned and promoted a holiday party and a Detroit Lions tailgate “watch” party, which served as the launch event for their new line of officially licensed Lions watches.
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In the first six months, our work helped strengthen Simmons & Clark Jewelers’ connection to loyal customers while reaching a new generation of Detroiters. We secured 6 interviews, 36 media mentions and more than 29 million in total reach, amplifying the brand’s legacy and impact at a pivotal milestone.