THE JACKSON HOME
THE HENRY FORD
CASE STUDY
The Jackson Home is Civil Rights landmark where Dr. Martin Luther King and other leaders planned the Selma to Montgomery marches that ultimately led to the signing of the Voting Rights Act of 1965. In 2023, the home was permanently moved from Selma, Alabama to The Henry Ford Museum and will open in 2026, serving as a lasting legacy of the fight for American Freedom.
In two years, Moment has worked alongside The Henry Ford to:
➜ Thoughtfully tell the history of the home in Selma and Detroit and the importance of bringing the structure to an institution like The Henry Ford.
➜ Worked with key stakeholders in Selma and Detroit to educate them and the general public on the history of the home and its cultural significance in its permanent home.
➜ Secured 200+ media placements and 25+ interviews in local, regional and national outlets resulting in 62M+ impressions.