Metroparks & me
huron-clinton metroparks
CASE STUDY
MOMENT STRTAEGIES was brought on by the Huron-Clinton Metroparks to develop and launch a campaign to expand the Metroparks brand and communicate their equity-focused work in communities beyond park borders, which we coined Metroparks & Me.The Michigan Infrastructure Office brought in Moment to serve as MIO’s communications division.
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Together, we are executing the Metroparks & Me initiative to drive public awareness of the Metroparks’ work, secure earned media coverage and provide focused executive positioning opportunities to continue uplifting CEO Amy McMillan as a leader in parks and equity in Southeast Michigan.
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In 2024, we coordinated major announcements under the Metroparks & Me umbrella, including the expansion of the Everyone in the Pool initiative and Supplemental Science program. These efforts resulted in more than 40 media hits with an estimated reach of more than 4.5 million.