Before We Tell Your Story, We Want to Meet the People in It
A family that feels safer biking around their neighborhood thanks to federal infrastructure funding. A dad who was homeless and dropped out of high school, then got a second chance through the state’s Adult Education program. A small business owner who received grant funding to reopen her theater after it closed during the pandemic. A student who thought school was boring until hands-on STEM education sparked his interest in environmental science.
These are the real stories of real people impacted by our clients’ work — and we get to share that MOMENT and help tell those stories.
In an era when AI-generated content fills every feed, stories rooted in real people cut through. They’re what make audiences stop, read and remember.
At MOMENT, we understand the power of people and their stories. When clients come to us wondering how to talk about their work—whether it’s a program, investment, event or cause—one of the first questions we ask about is people.
Who are the people being affected by their work? And can we have a conversation with them to dig into their stories? We call this process storymining and it’s the foundation of people-centric storytelling. It’s how we uncover the “why” behind our clients’ work and figure out the most powerful way to communicate the impact—because there isn’t a one-size-fits-all approach to storytelling.
As communications pros, it’s our job to uncover stories and figure out the best way to tell them. Sometimes that means hosting a press conference and asking a community member to speak or pitching their story for interviews to their local newspaper. Other times it means featuring their voice in a video or partnering them with an organization’s leadership to co-author a thought piece.
Whatever the format, the principle holds: when you put a face to a cause, your audience can better understand it and feel it.
Have a story you want to tell? Drop us a note. We’re here to help.
--Rachel Felice, Communications Director
